|Silver Venetian Mask by KeshiJewelry|
Satisfying the vernacular needs, one would say? Oh no – Ray-Ban, Longines, Louis Vuitton, DG, CK, TH… – Sweet Lord! All genuine!
- ‘Look Honey, that's so sweet. So cute’…..’How much for this picture?’
|Cat portrait on a stick by inameliart|
- ‘What a rip-off!’– pondering for a longer while – ‘How long did it take you? Not more than 1 or 1.5 hours I bet?....’
- ‘Well….some 2 hours….’
- ‘I'd buy this for 70 ’… - turning to her Buttercup – ’Even I don't make 75 per hour as a Key Corporate Financial Asset Analyst!’
I would not pay a hundred for the picture too, if you ask me… and not for 70 either. I just didn't like it. It was something else that struck me – how do people get the idea of appraising art and craft (regardless of its true value) by the amount of man-hours? Why wouldn't anyone ask how much was actually the highly processed pseudo-meat used to make the ham sold at your favourite chain store? Has the value of child labour somewhere in Taiwan ever crossed your mind when buying yet another iThis or iThat?
|Raw Stone Necklace by KABURA|
In case of art or crafts that have a real flesh-and-bone creator, with his or her real fingers, hands, legs and all other skilled limbs, such valuation-themed questions are asked more often than naught. Is it the direct, so to speak, hands-on experience with the perpetrator of the desired object that arises such doubts? Is it in this kind of circumstances that we take to measure the artist's efforts with our 8, 10 or 12 hour office day? Or perhaps the impersonal factory-corporation-brand-chain offers us the primal feeling of security and belonging a single individual may not guarantee. Something like a contemporary substitute for religion-related behaviours.
|Red bird necklace by fireanna|
What other explanation would you propose for our readiness to buy a millionth copy of a mug branded by a global coffee shop rather than a handmade unique speciman made and sold by the same potter. And that is in spite of the fact that the price of both is similar. Or are we frozen in the bliss of the 19th century mass production ideals, which was supposed to free humanity from poverty and starvation once and for all? You could risk a claim that the very same mug made by the very same potter would sell at ZaraHome like hot cakes. Double price!